university

List of Articles university

Open Access Article
- Abstract Page
- Full-Text
1 - EVALUATION OF COLLAGE STUDENT CULTURE LEVEL IN GRADUATE STUDENTS (CASE STUDY): STUDENTS IN AZAD UNIVERSITY OF REGION 5)
Amir Hossein Mohammad Davoudi

The principal objective of this paper is to evaluation of student’s cultural level in graduated students. Methodology of gathering information is descriptive. Sampling population consisted of M.S student’s of Azad University in region 5.sampling volume according to “Coc More

The principal objective of this paper is to evaluation of student’s cultural level in graduated students. Methodology of gathering information is descriptive. Sampling population consisted of M.S student’s of Azad University in region 5.sampling volume according to “Cochran” formula 364 person estimated and for choosing samples, composing method (random and clustering methods) selected. Data collection instrument was 91 notion questionnaires with 5 point Likert according to Birmingham, Shayne, Arnold, Engelhard and Straus. Validity of the instrument from external, content and identity verified and overall stability was calculated in 99%. Data analysis was performed by Cronbach’s Alpha, AVE, Root of AVE, K-S and one Sample t-test. Results suggest that cultural ,social ,religious ,technical ,economical ,and individual levels of case study students was higher than average, and international and political levels of case study students was lower than average Manuscript profile
Open Access Article
- Abstract Page
- Full-Text
2 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University)
Fatemeh Abolhasani targhi Seyed Hassan Hataminasab Mohammad Soltanifar

Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motiv More

Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motivation for specific actions and behaviors. The lack of native standard models for using social media marketing in the university has caused us to sometimes see problems in this field. Based on this, this research, after investigating the ethical problems of this activity, first through the method of qualitative approach and inductive content analysis, while conducting scientometrics, identifies the dimensions of social media marketing and localizes them using the Delphi method. Then, with the help of exploratory factor analysis, while verifying the groups of indicators of each dimension and verifying validity, it evaluates the current and desirable situation of these indicators and factors in Iranian universities. The statistical population of this research in the qualitative section of the articles of the Web of Science database during the 50 years ending in 2022 and in the qualitative section is selected experts and cultural assistants of universities across the country that were surveyed using the snowball method. The results show that the most important problems are related to the ethical approach in advertising and social media marketing policy. Manuscript profile

Current Issue

Published Issues

Menu

Browse

List of Articles university